Personalized Action Plan
What Our Personalized Marketing Plan Offers You
My personalized action plan starts with attentive listening, as effective communication is the cornerstone of successful marketing. When you connect with me, your needs take center stage—not self-promotion. Once we’ve identified your goals, I’ll take the time to thoroughly understand your property, offering tailored suggestions to enhance its appeal and maximize its marketability for a faster sale.
The next step in my custom action plan focuses on pricing your home strategically. Using detailed market data and comparable listings, I’ll help determine the ideal price to attract buyers and maximize your return. I’ll also provide guidance on small, impactful improvements to make your home stand out, especially in photos that draw buyers in. Best of all, you won’t have to tackle this alone—I’ll connect you with trusted professionals, including stagers and contractors, to ensure your home looks its absolute best.
I create a personalized marketing action plan for every property, tailoring strategies to maximize your home’s exposure. By developing detailed buyer profiles, my focused marketing approach targets active buyers and agents—both locally and beyond—who are searching for homes just like yours.
With my expertise, you’ll benefit from accurate pricing, professional staging, accessible communication, and a strong online presence. I’m dedicated to helping you achieve your goals, so you can confidently take the next step in your journey.
PRE INSPECTION
Sell Your Home Faster and Easier
The last thing you want after accepting an offer is to face unexpected repair surprises.
Here’s how a pre-listing inspection can help you avoid surprises and ensure a smooth closing process. You might be thinking, “Aren’t inspections usually done after the house is under contract?”
While that’s true, a pre-listing inspection lets you address potential issues upfront, making your home more appealing to buyers and paving the way for a quicker, hassle-free closing.
Once a buyer is under contract, they’ll typically hire a home inspector to evaluate your property thoroughly. If the inspection reveals any defects—whether you were aware of them or not—it could become a point for renegotiation.
By arranging a pre-listing inspection with one of my trusted home inspectors, you can avoid these surprises. This proactive step allows you to address any necessary repairs ahead of time or disclose issues upfront, adjusting your pricing if needed. It’s a smart way to ensure peace of mind and maintain control over the selling process.
Before listing your home, a pre-listing inspection allows you and me to:
- Review the inspection report and discuss any necessary repairs that require attention.
- Arrange for maintenance to improve your property’s marketability.
- Connect with my trusted network of professionals—cleaners, contractors, plumbers, electricians, painters, landscapers, and more. With long-standing relationships in place, I can coordinate their services through my concierge services, making the process seamless for you.
- Open escrow and order a title report to ensure a clean title before listing and showings.
Feel free to ask me for examples of how pre-listing inspections have helped other homes close more smoothly.
Marketing and Advertising Solutions
My Marketing Objectives
I utilize the most effective marketing strategies to attract the highest number of qualified buyers for your listing until it is sold. My goal is to negotiate the best possible price and terms for you, ensuring you get the most value from your sale. Throughout the process, I keep you informed with regular updates on the results of my marketing efforts, so you always know where things stand.
A Proactive Approach to Selling Your Home
- First, we’ll meet to preview your home and identify its standout features, allowing us to target the right buyers.
- I’ll then offer a staging consultation to ensure your home is styled to appeal to potential buyers, showcasing its full potential.
- The next step is setting the right price for your property—ensuring it’s competitive and attractive to the market.
- Finally, I’ll submit your home to the Multiple Listing Service (MLS), ensuring it gains maximum exposure to agents and buyers.
- To draw the most attention to your listing, we take eye-popping professional photographs. We produce a virtual tour and a custom-designed full-color brochure with professionally written descriptions.
- Provide exposure with a For Sale sign.
- Market the property on all major real estate websites and through internet syndication on hundreds of others.
- Utilize social media marketing platforms to target the ideal buyer for your home.
- Network with top agents, a feature sheet of your home is sent via direct email to the top agents in the region.
- Call and email our buyers, sphere of influence, other agents and past clients to promote your listing.
- Reverse prospect and contact agents who have indicated that they might have a prospective buyer.
- During your listing, we actively communicate, updating you on all activities to get your home SOLD.
- We carefully represent you in all negotiating and obtaining the best possible price and terms for you.
- In addition, we work closely with you on every detail after a contract is accepted. These include title and escrow, inspections, overseeing the mortgage process and a smooth closing.
Pricing Approach
Option A: Pricing Above Market
Many sellers make the mistake of overpricing their homes, believing they need extra room for negotiation. However, this misconception doesn’t align with today’s real estate market. Buyers usually search for homes within specific price ranges that match their budget. Overpricing your home can lead to missing out on potential buyers who might be able to afford it but never see it due to the higher price point. Pricing your home strategically from the start attracts the right buyers and increases your chances of a quicker sale.
Option B: Pricing at Market Value
Greater Online Visibility: Most buyers begin their search online, and price is often the first filter they use. By pricing your home at market value, you increase its chances of appearing in search results for buyers who are looking within their budget, enhancing visibility and attracting the right audience.
Attracting Other Agents: When real estate agents see a home priced fairly at market value, they’re more likely to recommend it to their clients, knowing it’s a well-priced opportunity. This can lead to more showings and increased interest.
Smoother Appraisal: Pricing your home at market value helps ensure a smoother appraisal process. A realistic price reduces the risk of issues with the buyer’s mortgage approval, making the entire transaction more efficient and less likely to encounter setbacks.
Option C: Pricing Below Market Value
Pricing your home below market value doesn’t necessarily mean it will sell for less. Timing and current market conditions play a crucial role. By listing below market value, you can generate heightened interest, create competition among buyers, and potentially drive the price up.
It’s similar to an auction—buyers are motivated by the prospect of securing a deal, but as demand increases, the final sale price can rise.
This strategy is most effective in low-inventory markets, where demand is higher. In markets with moderate to high inventory, however, this approach may not produce the same results.
Connect with a dedicated local expert who truly understands our Texas community. As your neighbor, I’m deeply committed to supporting our shared success. Your real estate goals are my top priority, and I’m here to guide you every step of the way. Contact me today to discuss how I can help you achieve your dreams in the Texas real estate market!
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SHIRIN KIARASH
Cell: (224) 304-6893
Gmail: shirink@Kianirealty.com
ADDRESS
4746 Post Oak Timber Dr,
#36 Houston TX 77056
